These are some of the photographs that I took recently, I have recently concentrated on nature and wildlife elements, but soon I would like to focus on real life.

Last week I did my presentation on Semiotics, I was surprised that I went through with it as I had many doubts. I used a Powerpoint presentation to support me, it included images of adverts that conformed to the dominant ideology, it used the 'power of association' such as sex references to influence people's desires and 'needs'. The last 3 images above were used in my presentation to illusrtae how 'sex sells'. I think the advertising industry as well as many other industries have turned the society to be one of materialism and consumerism.

For Foundation Video we have started our advert project, I have decided to advertise beer, it is called 'King's Beer'. I will do the pitch on Monday and will continue with the production book in the week, including the storyboard, shot list, script and treatment etc. I finished my film on public service announcement of curioty, we had a few problems with the sound and writing it to DVD R but things turned out successful in the end.

These are a few recent photographers that I have taken, I like experimenting especially with nature, I like many types of photography. I feel very artistic with my photography and feel there are no boundaries!

Recently I have been carrying on with my reading for my modules, including on Semiotics and the radio. I have read The Media Studies reader, John Fiske, Sassasure etc also the reading made us apply semiotics theory to powers and influence of advertising. Semiotics in advertising has had much affect upon consumers and the producers have succeeded, such as colour and font use which can establish the target audience and affect our emotional state. Also in Foundation Video we have started filming our Key Drop project, this follows the typical equilibrium, disequilibrium and new equilibrium structure and includes a variety of shots. My group's plot is, where a character gets attacked/mugged (which disrupts the equilibrium), then he trys to find help which leads to the new equilibrium and the climax stage. Editing will take place in Adobe Premiere Pro including, transitions, cuts, fades, background music etc.

In New Media I have produced a brief website using Adobe Dreamweaver about the Lewes Bonfire, it consists of website links, email links, links between pages and the appropriate writing style for the web, as many people do not like reading large amount of text on the internet as they prefer it to be more clear such as bullet points, short paragraphs etc. Also we have started experimenting with Adobe Photoshop.